What is Search Engine Optimization?

Search Engine Optimization is an economical form of Internet Marketing that is intended to improve your Web site's ranking in search engines, such as Google.

When someone does a search in Google, the list of search results can be many pages long. If your Web site is not optimized for search engines, your Web site will likely be buried deep in the results pages and potential customers will have trouble finding you.

The goal of Search Engine Optimization is to ensure that your Web site appears near the top of the search engine results, ideally on the first page, so that potential customers will visit your site.

What Work is Involved in Optimizing a Web Site?

Search Engine Optimization consists of researching and selecting keywords that relate to your business or web site, coding the chosen keywords into specific places on a Web page, submitting the Web site to the appropriate search engines and directories, and developing inbound links (getting other Web sites to link to you) in order to boost your rankings in search engines.